Strategic transformation : changing while winning / Manuel Hensmans, Gerry Johnson, George Yip
Imprint
London : Palgrave Macmillan, 2013
Descript
xiv, 242 p. : ill. ; 24 cm
CONTENT
Part 1: What's the problem? -- The challenge of change -- The study -- Part 2: What we found -- The three successful strategic transformers : the beginnings -- The three successful strategic transformers : development -- The three successful transformers : breakthroughs -- The three comparators -- Part 3: What we learned -- Four traditions of transformation -- Playing the long game : implications for managers