แผนธุรกิจการบริหารจัดการที่พัก ณ โครงการศูนย์ภูมิรักษ์ธรรมชาติ มูลนิธิชัยพัฒนา / อวิกา เตพละกุล = Business plan for accommodation management at the Bhumirak Dhamachart Project – the Chaipattana Foundation / Awiga Tepalagul
This special project concerned the study and management planning of the accommodation for the Bhumirak Dhamachart Project – the Chaipattana Foundation. The Bhumirak Dhamachart Project was a knowledge center for presenting His Majesty the King’s concrete ideas and philosophies, and providing various activities and training courses for visitors to participate in. This study consisted of basic information gathering, environment analyses, strategic planning, and strategic evaluation and control. According to the study, there were various factors that encouraged the opportunities of this project and the construction of the accommodation would be able to aid a weakness of the Bhumirak Dhamachart Project. The marketing, operations, human resource management, and financial strategies were planned to match the training program of the Bhumirak Dhamachart Project. In addition, some resources and key performance indexes were also shared with the Bhumirak Dhamachart Project. Nevertheless, the project management planning was focused on the non-financial return, which was the trainees’ benefit, rather than focusing on the maximum financial profit similar to other general businesses. The operations results were estimated from the past data of the Bhumirak Dhamachart Project, therefore the strategies might need further improvement if the actual results deviated accordingly.
