แผนกลยุทธ์เพื่อการพัฒนาอย่างยั่งยืนของโครงการพัฒนาป่าชุมชนบ้านอ่างเอ็ด (มูลนิธิชัยพัฒนา) / วิภาวี วงศ์เดโช = The strategic plan for sustainable development of "Banang-et community forest development project (Chaipattana Foundation)" / Viphavee Wongdecho
This Strategic Plan is developed in order to evaluate the potential of “Banang-et Community Forest Development Project (Chaipattana Foundation)” to be new Ecotourism attraction of Chantaburi.The study included both External and Internal factors analysis to define Strength, Weakness, Opportunity and Threat. Vision, Mission, Key success factor, suitable Goal and Strategy have been defined. Performace evaluation system, Key Performace Indicator (KPI) and Strategy map are developed to control Strategic implementation and resulting in sustainable growth. According to study, this Community Forest Development Project has potential to be Ecotourism attraction with 3 competitive advantages which are the abundance of Natural resources, the famous of Chaipattana foundation and the valuable knowledge from Environmental and Agricultural research including local knowledge from community lead to 3 Core Strategics; Strategics 1: Promoting the research for Nature conservation and increasing community participation. Strategics 2: Knowledge integration of the theory from our King Bhumibol, the valuable research and local knowledge from community. Strategics 3: Developing Products, Services and Supporting factors for Ecotourism attraction By integration of Marketing strategy 7Ps, Knowledge Management, the supporting of community working team together with partnership (Education institutes and other related organizations) that could bring the Community Forest Development Project to achieve Chaipattana’s key goals in 3 development areas (Economy, Social, Agricultural and Environmental perspectives) and resulting in sustainable growth.
