แผนธุรกิจ E-Business ผลิตภัณฑ์พืชสมุนไพรและผลิตภัณฑ์อื่นๆ ในโครงการสวนสมเด็จพระศรีนครินทราบรมราชชนนี มูลนิธิชัยพัฒนา / นลินทิพย์ เศรษฐกูลวิชัย = Business plan for e-business of herbal products and natural products from Suan Somdej Phrasrinakarindra Baromrajchonnaee, Chaipattana Foundation / Nalintip Srethakulvichai
The purpose of Business plan for E-Business of herbal products and natural products from Suan Somdej, Chaipattana foundation is to study the guideline for increasing operational efficiency of Suan Somdej. Attitudes and behavior toward herbal products questionnaire, data collection, industry and competitive trends analysis, problems and SWOT analysis are used in this study. The strategies for E-Business of herbal products and natural products are expansion of online distribution channel and implementation of information system (ERP), which will improve process of marketing and sales, operation, production and finance. Besides, the information system can reduce operating costs and increase customer satisfaction. Staff and manager or supervisor are main factors for effective information system implementation and organization must be able to adapt quickly to new technologies. Which, it is the growth strategy for Suan Somdej to expand their operations and bring about more income and better quality of life for people.