The objectives of the independent study is to study the feasibility of online female clothing. Using primary data which is questionaires on the needs of internet user and use secondary data from fashion websites, competitor websites and internet. The researcher summarized the literature reviews and analyzed external environment as well as industry analysis, competitor analysis, customer analysis for applying to business strategy and also set the business organization vision, mission and objective. The financial forecast demonstrates that the project has 2.66 year payback period with net present value of 870,125 Baht, internal rate of return (IRR) is 99.45 %. This project can offering a satisfactory rate of return and will be very suitable and worth the investment.
