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TitleThe fundamentals of fashion design
Author Richard Sorger, Jenny Udale
Imprint Lausanne, Switzerland : AVA Publishing, 2012
Edition 2nd ed.
Descript 200 p., [8] p. : ill. ; 23 cm


The Fundamentals of Fashion Design offers an illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea through to its realization in 3D form.
It examines everything from research to design, different types of fabrics and their properties, and machinery and methods of construction. Richard Sorger and Jenny Udale also discuss how a collection is formed, whom it is designed for and how it is promoted.
This new edition includes in-depth case studies, interviews with internationally acclaimed fashion creatives, and design exercises, which will help you to put the tecgniques and ideas explored in the book into real-world, practical context. -- From back cover


Research -- Design -- Fabrics and techniques -- Construction -- Developing a collection

Fashion design Fashion design -- Study and teaching

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