Foundation: Tools for ethical decision making -- The morally developed media professional -- Honesty: Confronting others' violations: the case of the manipulated photo -- Focus groip dilemma: the case of the compromised tagline -- OMG! This band is S000 GR8! the case of the phony teenager -- Solo judgment calls: the case of the one-person "TV crew" -- Real estate boasting: the case of the false figures -- The importance of fact-checking: the case of the self-plagiarist --Seeking answers for students: the case of the undercover reporter -- Sensitivity: Free speech, official pressure: the case of the visiting foreign student -- Sins of omission: the case of the not-so-free pet party -- Desensitzed to violence: the case of the newsroom reality check -- Sensitivity and professionalism: the case of the perils of facebook -- Pleasw don't use the video: the case of the fatal accident -- Source remorse: the case of the requests to "Unpublish" -- Hard questions, big backlash: the case of the train track death -- Contacting the family of a killer: the case of the sensitive reporter -- Friend of the victim: the case of the murdered student -- Journalists' judgments versus audience clicks: the case of web analytics' influence -- Losing balance: the case of the anchor blogger -- Are public officials always on the record? the case of the councilor's blog -- On the record or off? the case of the cranky professor -- No PR picnic: the case of the disengaged alummi -- Come up to my apartment: the case of the client with a hidden agenda --Along came a bettet offer: two cases of job hunting ethics

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