pt. I Analog -- 1.Establishing the Analog Currencies for Network Radio Audiences: The Telephone Recall, the Telephone Coincidental, and the Household Meter Initiatives -- 2.Establishing the Analog Currency for Local Radio and TV Audiences: The Diary Initiative -- 3.Establishing the Analog Currency for Network TV Audiences: The People Meter Initiative -- pt. II Digital -- 4.Establishing the Digital Currency for Local TV Audiences: The Local People Meter Initiative -- 5.Establishing the Digital Currency for Local Radio Audiences: The Portable People Meter Initiative -- 6.Establishing the Digital Currency for Internet Audiences : The Software Meter Initiative -- 7.Exploring New Digital Currencies for TV, Cable, and Internet Audiences: Digital Cable and STB Data Initiative.

1. Television programs -- United States -- Rating -- History
2. Radio programs -- United States -- Rating -- History
3. Television viewers -- United States -- Measurement -- History