Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleTracking the audience : the ratings industry from analog to digital
Author by Karen Buzzard.
Imprint Abingdon, Oxon ; New York, NY : Routledge, 2012.
Edition 1st ed
Descript x, 174 p. ; 24 cm.


pt. I Analog -- 1.Establishing the Analog Currencies for Network Radio Audiences: The Telephone Recall, the Telephone Coincidental, and the Household Meter Initiatives -- 2.Establishing the Analog Currency for Local Radio and TV Audiences: The Diary Initiative -- 3.Establishing the Analog Currency for Network TV Audiences: The People Meter Initiative -- pt. II Digital -- 4.Establishing the Digital Currency for Local TV Audiences: The Local People Meter Initiative -- 5.Establishing the Digital Currency for Local Radio Audiences: The Portable People Meter Initiative -- 6.Establishing the Digital Currency for Internet Audiences : The Software Meter Initiative -- 7.Exploring New Digital Currencies for TV, Cable, and Internet Audiences: Digital Cable and STB Data Initiative.

Television programs -- United States -- Rating -- History Radio programs -- United States -- Rating -- History Television viewers -- United States -- Measurement -- History

Communication Arts Library791.45 B992T 2012CHECK SHELVES

Chulalinet's Book Delivery Request


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram