Theories about Creativity and Cultural Production : Introductory Perspectives on Creativity -- The Creator as Genius -- Bio-Psychological Perspectives -- Creativity and The Social -- The Cultural View -- Reconceptualising Creativity -- Issues for Media Practice: Agency and Structure: The Case of Radio -- Journalism: Structures and Motivation -- Television: Form, Format and Being Formulaic -- Film: Auteur Theory, Collaboration, Systems -- Photography: Art, Craft and Their Symbiosis -- Popular Music: Creativity and Authenticity -- The Digital Revolution: Copyright and Creativity -- Refocusing Methods for Creative Work

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