การศึกษาความเป็นไปได้ของ ธุรกิจข้าวหุงสำเร็จด้วยน้ำสมุนไพรแช่แข็ง / ยุวนันท์ มโนมัยวิศิษฏ์ = The feasibility study of frozen cooked rice with herbal extracted business / Yuwanan Manomaivisit
This project is the Feasibility Study of Frozen Cooked Rice with Herbal Extracted Business. The study was based on background of rice mill business and assumed that output from rice mill will be used further in the production line of Frozen Cooked Rice with Herbal Extracted, in order to enhance competitive advantage of the business. Currently, It is fierce competitive in ready-to-eat frozen food’s industry. The payers dump money to marketing expense and focus on launching new products into the market to create customers’ new demands. Nevertheless, the market’s value is huge and continuously grown in the past few years which are attractiveness the new comer into this industry. The study of this project was conducted because of a foreseen opportunity in the market and to be launched new product which will be emphasised on good quality of product and benefit from herbal extracted. In term of operation and finance study parts, it was found that the project has potential to operate, with an initial investment of 31.2 Million Baht. The project has internal rate of return of 17.09%, net presented value of 7,837,125 Baht and payback period about 3.8041 years. All of afore mentions lead to the conclusion that the project is interested to invest because the project can generate good return to investor. Those interested can bring results of this feasibility study to support the decision of entering into this business or used for further studies before proceeding the business.
