Political campaign communication : principles and practices / Judith S. Trent, Robert V. Friedenberg and Robert E. Denton, Jr.
Imprint
Lanham, MD : Rowman & Littlefield, 2011
Edition
7th ed.
Descript
xii, 446 p. ; 24 cm
CONTENT
Communication and political campaigns: a prologue -- Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- New media and political campaigns