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TitlePolitical campaign communication : principles and practices
Author Judith S. Trent, Robert V. Friedenberg and Robert E. Denton, Jr.
Imprint Lanham, MD : Rowman & Littlefield, 2011
Edition 7th ed.
Descript xii, 446 p. ; 24 cm


Communication and political campaigns: a prologue -- Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- New media and political campaigns

Communication in politics Political campaing

Political Science Library324.70973 T795P 2011CHECK SHELVES

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