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| Author | Van Praet, Douglas |
|---|---|
| Title | Unconscious branding : how neuroscience can empower (and inspire) marketing / Douglas Van Praet |
| Imprint | New York : Palgrave Macmillan, 2012 |
| Edition | 1st ed |
| Descript | xiv, 274 pages ; 25 cm |
The science below our deeper behavior: The myth of marketing -- Humans, not consumers -- The biology of behavior -- The seven steps to behavior change: Step one : interrupt the pattern -- Step two : create comfort ; Step three : lead the imagination -- Step four : Shift the feeling -- Step five : satisfy the critical mind -- Step six: change the associations -- Step seven : take action
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 658.8342 V217U 2012 | CHECK SHELVES |
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