Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleUnconscious branding : how neuroscience can empower (and inspire) marketing
Author Douglas Van Praet
Imprint New York : Palgrave Macmillan, 2012
Edition 1st ed
Descript xiv, 274 pages ; 25 cm

CONTENT

The science below our deeper behavior: The myth of marketing -- Humans, not consumers -- The biology of behavior -- The seven steps to behavior change: Step one : interrupt the pattern -- Step two : create comfort ; Step three : lead the imagination -- Step four : Shift the feeling -- Step five : satisfy the critical mind -- Step six: change the associations -- Step seven : take action


Consumer behavior -- Psychological aspects Marketing -- Psychological aspects

LOCATIONCALL#STATUS
Communication Arts Library658.8342 V217U 2012CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram