Unconscious branding : how neuroscience can empower (and inspire) marketing

Title	Unconscious branding : how neuroscience can empower (and inspire) marketing
Author	Douglas Van Praet
Imprint	New York : Palgrave Macmillan, 2012
Edition	1st ed
Descript	xiv, 274 pages ; 25 cm

CONTENT

The science below our deeper behavior: The myth of marketing -- Humans, not consumers -- The biology of behavior -- The seven steps to behavior change: Step one : interrupt the pattern -- Step two : create comfort ; Step three : lead the imagination -- Step four : Shift the feeling -- Step five : satisfy the critical mind -- Step six: change the associations -- Step seven : take action

Consumer behavior -- Psychological aspects Marketing -- Psychological aspects

LOCATION	CALL#	STATUS
Communication Arts Library	658.8342 V217U 2012	CHECK SHELVES

Chulalinet's Book Delivery Request