| Title | Brand revolution : rethinking brand identity |
|---|---|
| Author | by Marie-Claude Sicard |
| Imprint | Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013 |
| Edition | 1st ed |
| Descript | ix, 162 p. : ill. ; 25 cm |
Brand identity: a short histoty: A papradoxical sucess story -- What's the state of affairs today? -- Redefining brand identity -- An analytical method: The fingerprint method concept -- The fingerprint method: the seven poles
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 658.827 S565B 2013 | CHECK SHELVES |
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