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TitleBrand revolution : rethinking brand identity
Author by Marie-Claude Sicard
Imprint Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013
Edition 1st ed
Descript ix, 162 p. : ill. ; 25 cm

CONTENT

Brand identity: a short histoty: A papradoxical sucess story -- What's the state of affairs today? -- Redefining brand identity -- An analytical method: The fingerprint method concept -- The fingerprint method: the seven poles


Branding (Marketing) Product management

LOCATIONCALL#STATUS
Communication Arts Library658.827 S565B 2013CHECK SHELVES

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