Brand revolution : rethinking brand identity / by Marie-Claude Sicard
Imprint
Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013
Edition
1st ed
Descript
ix, 162 p. : ill. ; 25 cm
CONTENT
Brand identity: a short histoty: A papradoxical sucess story -- What's the state of affairs today? -- Redefining brand identity -- An analytical method: The fingerprint method concept -- The fingerprint method: the seven poles