The study of this project is to set a strategic marketing plan for Superserch Website. The objectives are to create brand awareness, to penetrate the internet market and to generate revenue for the website. Nowadays, the improvement of technology is on the upward trend year by year. Therefore, most consumers tend to search details of products and services before making a decision to purchase. To develop an effective marketing plan, the marketing plan was initiated by studying the external factors, the internal factors and the consumer behaviors. Results from the marketing research show that most customers are inclined to trust other consumers’ reviews rather than the information of product and services. In addition, most consumers are more confident with the offline shop rather than the online shop. As a result, the Supersearch website was built by following the ideas from the research findings. Supersearch will provide the enough information consumers are looking for while other websites cannot manage to increase an opportunity to penetrate in this market. The marketing plan was created for a short period from the fourth quarter of the year 2012 to the end of year 2013. The objectives are to achieve the sales target 1.2 million baht and be one of the top five shopping website in Thailand. The marketing plan is included with the marketing mix strategy which consists of product strategy, price strategy, channel strategy, integrated marketing communication, public relation, customer experience management. In addition, an evaluation and a contingency plan are also included in the marketing plan.
