แผนธุรกิจการขายและบริการเครื่องปรับอากาศในกรุงเทพและปริมณฑลผ่านทางอินเทอร์เน็ต / วิรุณ จิตต์รุ่งเรืองชัย = Business plan of sale and service for air condition in Bangkok and its surrounding by Internet / Wiroon Jitrungruengchai
The objective of this Independent Study is to develop the business plan of sale and service for air condition in Bangkok and its surrounding by internet that use website to be distribution and use marketing communications because aiming in the opportunities of business from increasing of population and economical in country. The researcher studied both the primary data from customer questionnaires and interview as well as the secondary data from articles, journals, books and came from websites and internet. From Studied, Reliabilities speed and standardize of services are the key factor to preserve the need of customer. Even competitors have concerned in those factor but no one to be the perfect in service, then it will be the opportunity that the strategies in this report to focus on customer need both convenience and standardize service with the competitive price. This project will pay back in 3 years from the initial investment 1,000,000 baht. So it have been a worth business to investment.