การศึกษาความเป็นไปได้ในการพัฒนาซอฟต์แวร์ระบบธุรกิจอัจฉริยะ / ชัชญา บำรุงจิตร = The feasibility study of business intelligence software development / Chatchaya Bamrungchitara
The purpose of this study is to determine the feasibility of opening a new business intelligence software department for the specific ERP, Microsoft Dynamics AX. The study is conducted in three major aspects, which are marketing, operating and finance. The feasibility in marketing indicates that the business wants solutions which are effective for reducing costs through improving efficiencies and decision-making and gaining competitive advantage. Moreover, there is high potential opportunity to further support business intelligence service. The feasibility in operation indicates that the key to success in business intelligence development is effective data access which requires understanding of the data structures from a consultant team and developer. Moreover, human resource strategy and manpower planning can also make business grow. The feasibility in finance indicates that the project needs 1 million Baht from the company retained earnings as an initial investment. It provides positive net present value of 4.9 million Baht, given 25% discount rate, yields 60% internal rate of return with payback period of 3.29 years. It can be concluded that the investment in a new business intelligence software department for the specific ERP, Microsoft Dynamics AX is feasible.
