การศึกษาความเป็นไปได้การให้บริการเว็บไซต์สาหรับติดตามราคาหุ้นในประเทศไทย / เทอดไท ฉันทะ = The feasibility study of Thai stocks tracker service web site / Terdthai Zhanta
This independent study has been made to study the feasibility of operating web site that provides services to individual investors. The services include stocker price tracking and information about the investment in Thailand stock market. The study is separated into 3 parts which are marketing, operational and financial aspects. According to marketing feasibility study, the user base of internet trading account is large and is growing up. Where there are not many web sites that provide services or information of stock trading. The competitiveness of the industry is low and this makes this project attractive. The feasibility study of operation shows that the developed technology, infrastructure and the maturity of web site technology will lead to low cost of technology investment. The major expenses are salary and marketing expense. According to financial feasibility study, the project total investment is 2 million Baht in 3 years operation. The net present value is 1.5 million Baht and the payback period of 2.2 years. The internal rate of return is 36.79%. This study shows that the project is profitable.
