การศึกษาความเป็นไปได้ของโครงการสวนเกษตรเชิงท่องเที่ยว ที่อาเภอลาดบัวหลวง จังหวัดพระนครศรีอยุธยา / จอมจิต ซ้ายคล้าย = The Feasibility Study of Agrotourism Garden at Lat Bua Luang District in Phra Nakhon Si Ayutthaya Province
The Agrotourism Garden at Lat Bua Luang District in Phra Nakhon Si Ayutthaya Province is touristic place, which encourages tourists to participate in learning about agricultural culture. The target customers are people, who focus on doing touristic activities with their families, single or couple at the age between 25-45 years old or have children aged between 5-15 years old with family revenue of 40,000-80,000 Bath/month, residing in Bangkok or nearby area. The factors which the sample population prefer are convenience in travelling, beautiful scenery and uniqueness, activities that match with their requirement, reasonable price and activities which the whole family can do together. The key strategy is to create differences in activities and services, which emphasize creating perceived value in doing the agricultural activities by one’s self or with family via a one day trip during weekend in 10 Rai-Area of the Agrotourism Garden. In addition, the project has to focus on advertising to rapidly promote the business of the Agrotourism Garden among the target groups For the financial analysis, the project requires a total investment of 4,500,000 Baht with 2 sources of fund; 70% as owners’ equity and 30% as loans from financial institutions. At the weighted average cost of capital of 16.63%, the project’s net present value is 579,302.38 Baht with an internal rate of return of 18.53% and payback period of 5.99 years. In conclusion, from the feasibility study in marketing, operating, and financial aspects, it is found that investment in the Agrotourism Garden Project is feasible.