ศึกษาความเป็นไปได้ในการลงทุนเปิดร้านขายเครื่องดื่มและเบเกอรี่ บริเวณใกล้เคียง บริษัท ปูนซิเมนต์ไทย จำกัด มหาชน บางซื่อ / ศศิธร ศรีสินรุ่งเรือง = Feasibility study of investment in tea and bakery shop, near The Siam Cement Group Bangsue / Sasithorn Srisinroongruang
This objective of this independent study is to analyze and evaluate the feasibility of 40 square meters stand alone tea and bakery shop located on Techa-wanit Road near The Siam Cement Group Bangsue in terms of marketing, operation and finance aspect. According to marketing feasibility analysis has been found out that the current customer behavior seemed to be more concerned with health. Results from a Survey of sampling group show an opportunity in business to meet the needs of target customers by offers a high quality and wide variety tea and bakery. The price per unit will be 30-50 baht including additional services such as free delivery free wifi-internet and magazines by charming and relaxing atmosphere. The result of the feasibility of this project has been found out that Investment in tea and bakery shop leads to suitability for the total investment capital of 1,500,000 baht from shareholder. The investment at a discount rate 18.59% within 5 years, the business would yield NPV of 3,559,210 baht, an IRR of 89.99% .The payback period was 1 year 3 months and 21 days and discount payback period was 1 year 6 months and 17 days.
