การศึกษาความเป็นไปได้ของโครงการสนามฟุตบอลให้เช่าบริเวณถนนราชพฤกษ์ / เปมิกา รัศมีเวสารัช = Feasibility Study of Rental Soccer Field on Ratchapreuk Road / Pemika Rasameewesarach
The objective of this project is to study the feasibility of rental football field on Ratchapreuk area, which has been divided into 3 aspects: Marketing, Technical & Management and Finance The result from the marketing part indicated that prospective consumers are interested in a new rental football field in Ratchapreuk area. Type of soccer field is supposed to be opened are 2 indoor artificial turfs for 5-7 players and 2 outdoor artificial turfs for 7-9 players. The market positioning of the project is to concentrate on quality, standard and also convenience, which located with easy access to transportation. The primary targets are 18-40 years old men or more with earnings from baht of 15,000 up. The study from technical and management indicated that business of rental football field has a simple both in operations and organizational structure but need high initial investment fund because of its infrastructure of field and quality of grass. Moreover, the potential location is the factor of successful. The study from finance found that an initial cost of investment should be approximately 19 million bahts, which 10 million of baht is from shareholder, 9 million of baht is loaned from commercial bank. The financial analysis for the normal circumstance showed the net present value for the whole 10 years period is 16,568,144 baht with an internal rate of return of 35.07%. The payback period and discounted payback period of this project is 2 years and 7 months and 3 years and 6 months respectively.