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TitleMarket your way to growth : 8 ways to win
Author Philip Kotler and Milton Kotler
Imprint Hoboken, NJ : Wiley, c2013
Descript xxviii, 212 p. : ill. ; 24 cm

SUMMARY

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters. With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.
Proven business and marketing advice from leading names in the industry. Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others. Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press. -- From publisher's web site


CONTENT

Introduction: preparing to master the eight pathways to growth -- Grow by building your market share -- Grow through developing committed customers and stakeholders -- Grow by developing a powerful brand -- Grow by innovating new products services, and experiences -- Grow by international expansion -- Grow by mergers, acquisitions, alliances, and joint ventures -- Grow by building an outstanding reputation for social responsibility -- Grow by partnering with government and NGOs


Marketing -- Management Industrial management Business planning

LOCATIONCALL#STATUS
Chula Business School Library658.8 K87Mr 2013CHECK SHELVES
Central Library (4th Floor)658.8 Ka87MCHECK SHELVES
Sasin Library658.8 K87M 2013CHECK SHELVES

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