According to many organizations focus more on the media of print. This is because it is able to explore the business perception to targeted customers. Marketer, propagandist, and public relation officers shall create many diverse marketing communications in branding to targeted customers. In present, below-the-line is more popular tool through printing media for example Banner. Therefore researcher develops the marketing plan for running business with family in order to study and analyze competition and opportunity. Marketing plan is to increase income and improve marketing weakness. In addition, this article studies unsatisfied targeted customer needs by in-depth interview and related literatures and then analyze in many aspects. The findings of this study indicate that customers give the most attention on the services. This is because quality and price are not significantly difference. Researcher therefore identify the business positioning on the excellent services by using Service Differentiate Strategy by emphasize on outstanding services. Furthermore marketing mix strategies especially services strategies and CRM system are implemented for create long-term relationship with customers. For new business perception in this industry, researcher employs the integrated marketing communications strategy by focusing on the sale representatives who are the best front line for company in approaching targeted customers.
