อิทธิพลของประเทศแหล่งกำเนิดต่อการรับรู้ภาพลักษณ์ด้านต่างๆของเครื่องสำอางของผู้บริโภคเพศหญิงในประเทศไทย / ประภาพร เลิศกชกร = The country of origin effect toward perceived image of cosmetic of Thailand’s women / Prapaporn Lertkotchakorn
The objective of this research was to study on the country of origin effect toward perceived image of cosmetic for Thailand’s women. The United States of America, France, Japan and Korea are selected for this research. This study analyzed the relationshop between the diffrences of demographic, direct experiences to the country and perceived image of cosmetics which are imported from those country. Data was collected by questionnaires, the sampling was 360 questionnaires. This research finding was present in descriptive statistics for demographic. One-way Repeated Anova for relationship between country of origin and perceived images of cosmetic. Also, Independent t-test and One-way Anova were used to analyse the relationship between difference of demopgraphic, direct experiences and perceived images of cosmetic. The result of this research were as follow, the difference of country image influence to perceived image of cosmetic. Japan’s cosmetic has the best image both functional and emotional. Meanwhile, this research discovered that the the difference of demographic and direct experience to the country also being an influenced factor to the perceived image of cosmetic of consumer as well.
