This independence research is to study on CMMI Service Provider industry. The study includes market demand, marketing environment, competitor analysis, and CMMI customer samplings. The extracted results will be used for developing CMMI Service Provider marketing plan for XYZ Co., Ltd. The objective of the marketing plan is to facilitate XYZ Co., Ltd to create CMMI Consultancy Service as its new product line to leverage the company revenues as well as encourage the market awareness about the company’s CMMI expertize. The company will firstly target on providing the service to its existing customers and using online advertising channel to acquire new customers. Moreover, in the 3rd year of operation, the company will join SPI@ease to reach more customers. The estimated pre-tax profit from this service will be 1.56 million THB, 2.81 million THB, and 5.3 million THB in year 2013, 2014, and 2015 respectively. This marketing plan also promises to facilitate systematic marketing to the company and establish company credibility to the market; meanwhile, the plan will leverage company revenues and brand loyalty as targeted.
