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TitleBecoming a public relations writer : a writing workbook for emerging and established media
Author Ronald D. Smith
Imprint New York : Routledge, 2012
Edition 4th ed
Descript xvi, 413 p. : ill. ; 25 cm


Part 1. Princples of effective writing: Writing...and what it means to you -- Effective writing -- Persuasive and ethical --The writing process -- Part 2. Prblic relations writing for jurnalistic media: News and public relations defining news -- Fact sheet and advisory news fact sheet -- News writing style -- Print news release -- Broadcast news release -- Multimedia and social media release -- Organizational feature -- Advocacy and opinion -- Newsletter and corporate report -- Website, bolg, and wiki - Flier and brochure -- Direct mail and online appeal making appeals -- Public relations advertising -- Speechwriting

Public relations Public relations -- Authorship Publicity

Communication Arts Library659.2 S657B 2012CHECK SHELVES

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