Business plan for Nutty Wax Shop aims to examine the factors in the external environment to explore the needs of consumers. Analysis of strengths, weaknesses, opportunities and threats and also consumer demand in the Seacon Square shopping center. In order to study the environment that affects the opportunities, threats and market trends in waxing business which can lead to strategic, marketing, operations and financial plan. Primary consumer survey conducted by in-depth interviews with 20 participants and secondary data collection. The results showed that a key factor for selection wax shop is quality of product, price and sales and promotions at the point of sales. From secondary information showed that waxing business still growing. From these opportunities, Nutty Wax Shop will deliver product and service that meet customer demand. Nutty Wax Shop set strategy and positioning with high quality services and reasonable price, along with the promotion at point of sales. In order to increase awareness and inviting to try. And also build relationships with customer to repeat purchase
