การศึกษาความเป็นไปได้ของการเปิดร้านวอฟเฟิลคาเฟ่ บริเวณใกล้เคียงมหาวิทยาลัยเทคโนโลยีพระจอมเกล้าธนบุรี / ดลพรรณ เจนวัฒนานนท์= The feasibility study of Waffle Cafe at King Mongkut’s University of Technology Thonburi area / Donlaphan Janewattananont
The purpose of this Independent Study is to conduct a feasibility study to start a bakery and café named “Waffle Cafe” which would open in the area near King Mongkut's University of Technology Thonburi (KMUTT) in terms of three main parts: marketing, operation and finance. First of all, for the purpose of market study, some questionnaires to survey the prospects’ opinion were conducted among 200 representative samples whom have been studying, working or granted a residence near King Mongkut’s Institute of Technology University, the consequence reveals the positive possibility to open the business that the prospects have been interested in becoming Waffle Cafe’s customer, which students are the largest group whom tend to support the café. As a result, the cafe would bring modern style in conceptual design to suit for target customer also add free Wi-Fi internet service to serve the customers who come to have some sweets, refreshment while work in the same time. In part of operation, the cafe has continuous training for staffs to ensure that they can work efficiently, keenly, and professional. This bring about good service that would impress cafe’s customers and would cause them to recognize positively to the cafe which impact the business in long term. Lastly, the study provide details of financial section, the project requires an investment for start-up stage at a THB 1,597,574 . From the study, it shows that after 5 years of business, the project would have regularly gained the profit for its entire investment duration, a net present value of the project equal to THB 1,874,897 while break even time is 1 year and 9 months. As both project net present values and return on investment are on positive side whether good or bad circumstance which have effected the project, it could be summarized that this project is one of interesting projects which worth an investment.
