ศึกษาความเป็นไปได้ของโครงการธุรกิจ “Lifebrary Café” ในบริเวณสวนดอก จังหวัดเชียงใหม่ / ทิพวัลย์ กาญจนศิริโรจน์ = The feasibility study of the Lifebrary Café in Suandok Chiangmai / Tippawan Kanchanasiriroj
The Objective of this project is to study the feasibility of “Lifebrary Café” which is located at Suandok, Chiangmai Province. This feasibility study is concern in three aspects which are Marketing, Operation Management and Financing. The procedure is gathered the primary data and secondary data together, interview the coffee shop owner around that location and also the questionnaire surveys for 206 students at Chiangmai University and Suandok Hospital From the feasibility study, we found that it is very potential of high demand for coffee shop which open in the late night especially after 11:00pm.This is match with the potential customer’ s lifestyle even it is a normal closed-hour of the other coffee shop. The expectation from potential customer is a good service, proper layout, good surrounding and the quality of snack and beverage. In part of operation, the result shown that “Lifebrary Café” is the answer of the potential customer. Not only the Open-late coffee shop but also the peace space like a library for them. Differentiation in this point is satisfied them in the field of product, service and lifestyle. In Financial Study lead to the potential with feasibility investment in this project. Return on this project reflected on IRR 43.04%, Payback Period in around 2.5 years and also the NPV is 1.6 Million Baht approximately. (Under the derived assumption value on financial model)
