ศึกษาความเป็นไปได้ในการเปิดร้านยาในชุมชนบนถนนเศรษฐกิจ จังหวัดชลบุรี / ธมลรัตน์ เนตรวารี = Feasibility study of drug store business on Setthakit Road, Chonburi / Thamonrat Natewaree
The independent study, titled “Feasibility Study of Drug Store Business on Setthakit Road, Chonburi”, is to investigate the feasibility of an investment on mentioned drug store. In particular, the area of residence which apartments and dorms are grows continuously. The study is divided into three main parts: marketing analysis, technical and managerial analysis and financial analysis. The result of market analysis is feasible because of no existing competitors with the same positioning. The drug store is located in residence area and focus on the quality of products and services by counseling and medication by pharmacist all the time. For technical and management analysis, it is feasible. The drug store is organized and structured management clearly. The management team has the technical knowledge about drug, drug store and management as well. Financial analysis is considered from the following criteria: Net Present Value is 178,937 Baht, Internal Rate of Return is 33% that greater than the required rate of return with 15% and the payback period is 2 years that less than the acceptable period with 3 years. The result reveals this project is very attractive to investors. Conclusion of this study is feasible.