แผนธุรกิจโปรแกรมค้นหาสถานที่บนมือถือสำหรับธุรกิจ แก๊สติดรถยนต์ / สนันญา จำรัสสมบูรณ์ = Location base mobile application for car gas service business plan / Sananya Jumrussomboon
The smart phone and mobile application trend is increasing very rapidly in this decade. Also with the popularity of gas car, the researcher considers it as an opportunity of the new business. Therefore this location base mobile application for gas car business plan is created. The purpose of this application is to provide the gas car users the point of interest locations such as gas stations and garages, including their details. The researcher has studied the environment, business trend, and consumer’s demand from both primary and secondary data to formulate the appropriative business plan consisting business strategy, marketing, operation, management, and finance. The study illustrate that the key scheme of this corporation is to emphasis on the specific group of consumers which attracted to free download applications, precise location of gas stations. Thus, the development must be given the fullest consideration in order to offer user friendliness combine with correctness. The marketing campaign is also significant for sales together with publication and social network for advertising. The financial analysis demonstrates the pay back period of this venture is at 0.51 year and the internal rate of return is at 210.77%. For the conclusion, the location base mobile application for gas car business has the potential to be profitable
