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TitleContemporary strategy analysis
Author Robert M. Grant
Imprint Hoboken, NJ : John Wiley & Sons, 2013
Edition 8th ed
Descript xv, 460 p. : ill. (some col.) ; 25 cm

CONTENT

The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management


Strategic planning

LOCATIONCALL#STATUS
Chula Business School Library658.4012 G762C 2013CHECK SHELVES

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