Author | Grant, Robert M., 1948- |
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Title | Contemporary strategy analysis / Robert M. Grant |
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Imprint |
Hoboken, NJ : John Wiley & Sons, 2013 |
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Edition |
8th ed |
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Descript |
xv, 460 p. : ill. (some col.) ; 25 cm |
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CONTENT
The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management
SUBJECT
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Strategic planning
LOCATION | CALL# | STATUS |
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Chula Business School Library | 658.4012 G762C 2013 |
CHECK SHELVES
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