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TitleMarketing strategy : the thinking involved
Author Mark E. Hill
Imprint Thousand Oaks, CA : SAGE, c2013
Descript xxiv, 335 p. : ill. ; 26 cm

SUMMARY

Marketing Strategy: The Thinking Involved is an innovative text that promotes the idea that effective marketing thinking leads to successful marketing strategy. The book’s theories go beyond simply introducing the reader to concepts in the field by providing tools and methods to develop marketing thinking and questioning skills that will help with application of real-life marketing strategies. As the chapters progress, the thinking/questioning develops toward higher levels and more specialized inquiry, helping readers acquire the skills needed in the practice of marketing. The book’s timely focus on developing thinking agility leading to strategic agility provides the necessary skills for navigating businesses in today’s dynamic markets. The book contains a wealth of pedagogy to support this active learning approach. -- From back cover


CONTENT

SECTION 1 The role marketing thinking plays in strategy : Marketing thinking ; Learning to think in a marketing way


Business planning Marketing -- Management Strategic planning

LOCATIONCALL#STATUS
Central Library (4th Floor)658.802 H647MCHECK SHELVES
Communication Arts Library658.802 H647M 2013CHECK SHELVES

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