แผนธุรกิจสาหรับเว็บไซต์ขายเสื้อยืดสาหรับผู้ที่มีน้าหนักเกินมาตรฐาน / วีรศักดิ์ วงษ์พันธ์กมล = Business plan for selling T-shirt for overweight guy on website / Weerasak Wongphangamol
The purpose of this independent study is to develop a “business plan for selling T-shirt for overweight guy on website” by analyzing primary data from questionnaire that sent to target group and also, secondary data from various sources will be studied and used for reference. From survey result, researcher found out that current T-shirt products and services in the market doesn’t suitable for target group and can’t make them satisfied. Market segment for this target group is interesting because it has no market leader yet and the market value is around one hundred and sixty million baht so it could be a good niche market. Researcher will do internal and external analysis and propose product and service that suitable for target group and make them satisfied including define operation strategy, marketing strategy, financial strategy and human resource that work well for this business. Result from study are new product concept and operation strategy that use new technology to gain advantage in Inventory Management that makes customer satisfied in the same time. Moreover, researcher also defines branding strategy and customer experience management method for sustainable profit. Moreover, financial analysis shows that the business project will pay back in three years with Internal Rate of Return at 46% and Net Present Value at around 800k. This result indicates that the business plan is feasible and should be implemented.
