The use and abuse of strategy -- A brief history of strategy -- Swings in strategic thinking: seven phases -- What's new and useful in strategy -- Towards a synthesis -- From quick and dirty strategy to nearly perfect strategy -- Overview -- What business are you in? -- Where do you make the money? -- How good are your competitive positions? -- What skills and capabilities underpin your success? -- Is this a good industry to be in ? -- What do the customers think? -- What about the competitors? -- How do you raise profits quickly -- How do you build long term value? -- Conclusion -- Additional note on the theory of business unit strategy -- The joy of corporate strategy -- An ecological view of corporate strategy -- Five dimensions of corporate strategy -- The strange power of the 35 word strategy -- Conclusion -- Strategic thinkers -- Strategic ideas-concepts, tools and techniques

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