Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleThe Financial Times guide to strategy : how to create, pursue and deliver a winning strategy
Author Richard Koch
Imprint Harlow, England ; New York : Financial Times Prentice Hall/Pearson, 2011
Edition 4th ed
Descript xiv, 376 p. : ill. ; 24 cm


The use and abuse of strategy -- A brief history of strategy -- Swings in strategic thinking: seven phases -- What's new and useful in strategy -- Towards a synthesis -- From quick and dirty strategy to nearly perfect strategy -- Overview -- What business are you in? -- Where do you make the money? -- How good are your competitive positions? -- What skills and capabilities underpin your success? -- Is this a good industry to be in ? -- What do the customers think? -- What about the competitors? -- How do you raise profits quickly -- How do you build long term value? -- Conclusion -- Additional note on the theory of business unit strategy -- The joy of corporate strategy -- An ecological view of corporate strategy -- Five dimensions of corporate strategy -- The strange power of the 35 word strategy -- Conclusion -- Strategic thinkers -- Strategic ideas-concepts, tools and techniques

Strategic planning

Chula Business School Library658.4012 K76F 2011CHECK SHELVES

Chulalinet's Book Delivery Request


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram