Part one: foundations -- College athletics: continuity and change over four centuries -- An overview of fitness and recreation in collegiate settings -- Theoretical foundations -- Ethcs and professionalism in college athletics and recreation -- Legal issues in intercollegiate sports and recreation -- Title IX -- Governance of intercollegiate athletics and recreation -- Part two: Skills -- Managing leading, and supervising student employees and staff -- Financial management and budgeting -- Planning and managing facilities -- Managing event -- Managing friends and raising funds -- Managing marketing and public relations -- Managing political environments and relationships -- Managing assessment and evaluation -- Part three: issues -- A CEO's perspective of athletics and recreation -- Dimensions of diversity -- Health and wellness issues -- Professional development and advancement -- Summing up and looking ahead

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