กลยุทธ์และประสิทธิผลการใช้แนวคิดความรับผิดชอบต่อสังคมของการนิคมอุตสาหกรรมแห่งประเทศไทย / ณัฐินี สืบจากยง = Strategy and effectiveness of corporate social responsibility initiatives by the industrial estates authority of Thailand / Nutthinee Suebjackyong
The objectives of this research are (1) to study the strategy of corporate social responsibility of Industrial Estate Authority of Thailand (2) to study the effectiveness of corporate social responsibility of Industrial Estate Authority of Thailand. This research will be divided into 2 parts. Part 1 is a qualitative research about “the strategy of corporate social responsibility of Industrial Estate Authority of Thailand”. The primary data was collected from in-depth interviews with persons who are responsible for corporate social responsibility of IEAT, while the secondary data was gathered from relevant documents, articles, and researches. Part 2 is a quantitative research on “the effectiveness (media exposure, attitude, acceptance and image) of corporate social responsibility of Industrial Estate Authority of Thailand” through a survey research by collecting data from 400 questionnaires. The result of part 1 shows that IEAT uses 5 CSR strategies in order to succeed in its CSR operations; (1) diverse media channels strategy (2) human networking strategy (3) relationship management strategy (4) collaborative strategy (5) activity and CSR project creation strategy. The study of the effectiveness of CSR of IEAT was the research study on level of media exposure, attitude, acceptance and image. Results of this study show that: (1) Local publics and employees receive moderate level of media exposure on CSR activities and projects of IEAT through various media channels. The highest level of media exposures is through verbal interactions. (2) Local publics and employees have moderate level of acknowledgment and memorization of CSR activities and projects of IEAT. The highest level of acknowledgement is in the project to encourage fights against drugs and crime. (3) Local publics and employees have good attitude towards IEAT and CSR activities. The majority have good attitude towards organization that is perceived to protect and ease environmental effects. (4) Local publics and employees have moderate level of acceptance towards IEAT, with the highest level of attendance in the project that supports traditional culture and create local relationships. (5) Local publics and employees have moderate level of perceived image of IEAT. IEAT is perceived to be the organization that creates economic growth for the nation. (6) The level of media exposure on CSR activities by IEAT has a positive correlation with the level of attitude towards IEAT, with low to lowest level of correlation depending on different media channels. (7) The level of media exposure on CSR activities by IEAT has a positive correlation with the level of acceptance for IEAT, with low to moderate level of correlation depending on different media channels. (8) The level of acceptance by employees and local publics surrounding the industrial estates towards IEAT has a positive correlation with the level of acceptance for IEAT, with moderate level of correlation. (9) The level of media exposure on CSR by IEAT has a positive correlation with the perceived image of IEAT. With the low to lowest level of correlation depending on different media channels
SUBJECT
ความรับผิดชอบต่อสังคมขององค์การธุรกิจ
อุตสาหกรรม -- แง่สังคม
นิคมอุตสาหกรรม -- ไทย -- แง่สังคม
Social responsibility of business
Industries -- Social aspects
Industrial districts -- Thailand -- Social aspects