Ad critique : how to deconstruct ads in order to build better advertising / Nancy R. Tag
Imprint
Thousand Oaks, Calif. : SAGE, c2012
Descript
xiv, 199 p. : ill. ; 24 cm
CONTENT
Language of critique. The case for critique : why we need constructive criticism to make great ads -- AdSpeak : the vocabulary of advertising -- AdErrors : when good ads go bad -- AdAnalogy : how art and copy play together -- The 360 degree critique : being digital, going viral, and beyond -- Critique in action. AdAlliance : your partners in creating great advertising -- AdSpeak up! Who says what when -- The creative team's bill of rights -- The client's bill of rights -- Presentation prep -- Critique cheats : tips to make the most of the critique