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TitleAd critique : how to deconstruct ads in order to build better advertising
Author Nancy R. Tag
Imprint Thousand Oaks, Calif. : SAGE, c2012
Descript xiv, 199 p. : ill. ; 24 cm


Language of critique. The case for critique : why we need constructive criticism to make great ads -- AdSpeak : the vocabulary of advertising -- AdErrors : when good ads go bad -- AdAnalogy : how art and copy play together -- The 360 degree critique : being digital, going viral, and beyond -- Critique in action. AdAlliance : your partners in creating great advertising -- AdSpeak up! Who says what when -- The creative team's bill of rights -- The client's bill of rights -- Presentation prep -- Critique cheats : tips to make the most of the critique

Advertising Advertising -- Evaluation Criticism

Arts LibraryHF5823 T125A 2012CHECK SHELVES
Communication Arts Library659.1 T125A 2012CHECK SHELVES

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