AuthorHallam, Jed
TitleThe social media manifesto / Jed Hallam
Imprint Basingstoke, UK : Palgrave Macmillan, 2013
Descript xv, 163 p. : ill. ; 24 cm

CONTENT

The death of "brand" -- Embracing complexity -- The role of data -- An introduction to social business -- Leadership -- Marketing and advertising -- Public relations -- Sales -- Research and development -- Human resources -- Customer service -- leadership (redux)


SUBJECT

  1. Information technology -- Management
  2. Management -- Social aspects
  3. Social media
  4. Marketing -- Social aspects
  5. Internet marketing

LOCATIONCALL#STATUS
Central Library (4th Floor)658 H182S CHECK SHELVES