The social media manifesto / Jed Hallam

Author	Hallam, Jed
Title	The social media manifesto / Jed Hallam
Imprint	Basingstoke, UK : Palgrave Macmillan, 2013
Descript	xv, 163 p. : ill. ; 24 cm

CONTENT

The death of "brand" -- Embracing complexity -- The role of data -- An introduction to social business -- Leadership -- Marketing and advertising -- Public relations -- Sales -- Research and development -- Human resources -- Customer service -- leadership (redux)

Information technology -- Management Management -- Social aspects Social media Marketing -- Social aspects Internet marketing

LOCATION	CALL#	STATUS
Central Library (4th Floor)	658 H182S	CHECK SHELVES

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