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TitleThe social media manifesto
Author Jed Hallam
Imprint Basingstoke, UK : Palgrave Macmillan, 2013
Descript xv, 163 p. : ill. ; 24 cm


The death of "brand" -- Embracing complexity -- The role of data -- An introduction to social business -- Leadership -- Marketing and advertising -- Public relations -- Sales -- Research and development -- Human resources -- Customer service -- leadership (redux)

Information technology -- Management Management -- Social aspects Social media Marketing -- Social aspects Internet marketing

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