Author | Hallam, Jed |
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Title | The social media manifesto / Jed Hallam |
Imprint | Basingstoke, UK : Palgrave Macmillan, 2013 |
Descript | xv, 163 p. : ill. ; 24 cm |
The death of "brand" -- Embracing complexity -- The role of data -- An introduction to social business -- Leadership -- Marketing and advertising -- Public relations -- Sales -- Research and development -- Human resources -- Customer service -- leadership (redux)
LOCATION | CALL# | STATUS |
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Central Library (4th Floor) | 658 H182S | CHECK SHELVES |
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