Abstract The market of Japanese free magazine in Thailand is presently continually growing, especially in Bangkok. It is the result of Japanese population who living in Thailand has increasing every year, also the lifestyle culture of Japanese who loves reading and high nationalism makes the free magazine became a very important sources and information for Japanese people. Data & Communique Express Co., Ltd is the first company who starts publishing Japanese free magazine in Thailand. The Japanese free magazine “DACO” is one of the most well-known Japanese free magazine in the target customer groups and also is accepted and trusted among the customer groups who have advertisements on in order to pass on their own information to the customer target groups with efficiently and productively. Aside from the Japanese free magazine DACO, Data & Communique Express Co., Ltd also have other products in printing media including designing, photographing and publishing services as well.
However, with the present economical condition including the competition of free magazine industry in Thailand consistent with the constantly alters of consumer demand, DACO the Japanese free magazine needs to preserve their prominent points together with developing itself in order to increase their competitiveness. And in order to keep DACO in a top-rank Japanese free magazine both in reader and publisher customer’s mind, the studier has placed important on reader customers’ behavior and educating their attitude trough questionnaire and deep interview for the publisher customer group to provide this new marketing plan.
