ความเป็นไปได้ของการจัดตั้งธุรกิจร้านกาแฟสดและเบเกอรี่ แบบ Stand alone ย่านประเวศ / มณฑิดา อุลปาทร = A feasibility study of a stand-alone coffee and bakery shop in Praves area /Monthida Oulapathorn
The objective of this study is to study the feasibility of the coffee shop and bakery in Praves area. Due to the popularity of the consumption of fresh is growing, and also founded that the competition of the stand alone coffee sho pin this area is still not high. The study is divided into three areas; marketing, operation and finance. From the marketing study, the result shows that it still have high demand in this area because of the growth of popularity in this area. And the expecting of customer from the coffee shop is the good quality of coffee, great service and a reasonable price. From operational aspect, the establishment of coffee shop and bakery in present day is quite convenient because of the increasing of suppliers in this business. The study of financial feasibility shows that this project requires an investment of Baht 2,000,000. The payback period is 2 years and 10 months and will yield an internal rate of return of 46.55%. In additional, the project’s net present value is Baht 1,477,748 in 5 years. In conclusion, the investment in coffee shop and bakery in Praves area is and interesting and feasible project.