Introduction -- Formative evaluation in decision making -- Program development and the role of evaluation -- Formative evaluation in the design of educational software at the children's television workship -- The program development process of the agency for instructional technology -- The "palenque" project: formative evaluation in the design and development of an optical disc prototype -- Formative evaluation of interactive training materials -- Insearch of a methodology: evaluating "SCOOP" the WGBH teletext magazine for high school students -- Planning formative evaluation -- Issues of user friendliness: Does it Bite? -- Issues of reception: does it appeal? -- Issues of outcome effectiveness: does it teach?

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