Author	Brennen, Bonnie S.
Title	Qualitative research methods for media studies / Bonnie S. Brennen
Imprint	New York : Routledge, 2013
Descript	vii, 238 p. ; 23 cm

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses. -- From publisher's web site

Getting started -- Doing qualitative research -- Interviewing -- Focus groups -- History -- Oral history -- Ethnography and participant observation -- Textual analysis

1. Mass media -- Research -- Methodology
2. Qualitative research

LOCATION	CALL#	STATUS
Central Library (5th Floor)	302.23072 B838Q	CHECK SHELVES
Arts Library : Thai Studies Collection	ท P91.3 B838Q 2012	CHECK SHELVES

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