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AuthorBrennen, Bonnie S.
TitleQualitative research methods for media studies / Bonnie S. Brennen
Imprint New York : Routledge, 2013
Descript vii, 238 p. ; 23 cm


This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses. -- From publisher's web site


Getting started -- Doing qualitative research -- Interviewing -- Focus groups -- History -- Oral history -- Ethnography and participant observation -- Textual analysis

Mass media -- Research -- Methodology Qualitative research

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