Introduction: The evolution of IMC: IMC in a customer-driven marketplace -- Integrated markeying xommunications: From media channels to digital connectivity -- Integrated marketing communications measurement and evaluation -- Apples, oranges and fruit salad: A delphi study of thr IMC educational mix -- Building strong brands in a modern marketing a personalist view and ethical omplications -- Rethinking marketing communication: from integrated marketing communication to relationship communication -- IMC: New horizon/false dawn for a marketplace in turmoil?

1. Communication in marketing
2. Customer services