Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleThe evolution of integrated marketing communications : the customer-driven marketplace
Author edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen
Imprint London ; New York : Routledge 2011
Edition 1st ed
Descript viii, 134 p. : ill. ; 26 cm.

CONTENT

Introduction: The evolution of IMC: IMC in a customer-driven marketplace -- Integrated markeying xommunications: From media channels to digital connectivity -- Integrated marketing communications measurement and evaluation -- Apples, oranges and fruit salad: A delphi study of thr IMC educational mix -- Building strong brands in a modern marketing a personalist view and ethical omplications -- Rethinking marketing communication: from integrated marketing communication to relationship communication -- IMC: New horizon/false dawn for a marketplace in turmoil?


Communication in marketing Customer services

LOCATIONCALL#STATUS
Communication Arts Library658.802 E93 2011CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram