Title	Pricing and profitability management : a practical guide for business leaders / Julie M. Meehan ... [et al.]
Imprint	Hoboken, NJ : John Wiley & Sons (Asia), c2011
Descript	xv, 310 p. : ill ; 25 cm

A comprehensive reference for any professional to understand the capabilities and competencies required for effective Pricing and Profitability Management. It describes each of the six competencies (Pricing Strategy, Price Execution, Advanced Analytics and Optimization, Organizational Alignment and Governance, Pricing Technology and Data Management, and Tax and Regulatory Effectiveness) in detail, and addresses how an integrated approach to Pricing improvement will build a sustainable, competitive advantage for any organization. Julie Meehan is a Senior Manager in Deloitte's Pricing & Profitab

Introduction to pricing and profitability management -- Conducting a pricing and profitability diagnostic -- Developing an effective pricing strategy -- Price execution -- Advanced analytics and price setting -- Achieving effective organizational alignment and governances -- Pricing technology and data management -- Integrating tax and regulatory policies with the pricing strategy -- Pricing as a sustainable competitive advantage -- What is value and why is it so difficult to measure?

1. Pricing
2. Profit

LOCATION	CALL#	STATUS
Chula Business School Library	658.816 P947 2011	CHECK SHELVES