Advertising, the media and globalisation : a world in motion / John Sinclair

Author	Sinclair, John, 1944-
Title	Advertising, the media and globalisation : a world in motion / John Sinclair
Imprint	Abingdon, Oxon ; New York : Routledge, 2012
Edition	1st ed
Descript	160 p. : ill. ; 24 cm

CONTENT

Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions

SUBJECT

Advertising -- Social aspects
Mass media
Globalization -- Social aspects

LOCATION	CALL#	STATUS
Communication Arts Library	659.1 S616A 2012	CHECK SHELVES

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