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TitleAdvertising, the media and globalisation : a world in motion
Author John Sinclair
Imprint Abingdon, Oxon ; New York : Routledge, 2012
Edition 1st ed
Descript 160 p. : ill. ; 24 cm


Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions

Advertising -- Social aspects Mass media Globalization -- Social aspects

Communication Arts Library659.1 S616A 2012CHECK SHELVES

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