Author	Chevalier, Michel, 1943-
Title	Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo
Imprint	Singapore : John Wiley & Sons, 2012
Edition	2nd ed.
Descript	xx, 316 p. : ill. ; 24 cm

"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers." -- Jacket

The concept of luxury -- Specificities of the luxury industry -- Major luxury sectors -- The power of the luxury brand -- The luxury client -- Brand analytical tools -- Managing creation -- Communication -- International distribution -- Retailing -- Licensing strategy

1. Brand name products -- Management
2. Branding (Marketing)
3. Luxuries -- Marketing

LOCATION	CALL#	STATUS
Central Library (4th Floor)	658.827 C527L	CHECK SHELVES
Sasin Library	658.827 C527L 2012	CHECK SHELVES