An introduction to social networks -- Kick-start your social media strategy -- What has Google ever done for PR? -- Integrating traditional and social media -- Social media guidelines: creating freedom within -- Open communication: psychology, ethics and etiquette -- Facebook: a way to engage with your audiences -- Twitter: the unstoppable rise of microblogging -- Linkedln: social networking for professionals -- Google+: better than Buzz? -- The business of Blogging -- Modern media relations and social media newsrooms -- Brands as media -- The future of broadcast -- Media relations modernised -- Pitching using social media -- Real-time public relations -- Social media monitoring -- Measuring social media -- Skilling up for the future -- The future of PR education -- Employee engagement: how social media are changing internal communication -- Back to the future for public sector communications -- Modernising public affairs for the digital age -- Social media and the third sector -- Here comes web 3.0 and the internet of things

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