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TitleThis is social commerce : turning social media into sales
Author Guy Clapperton
Imprint Chichester, West Sussex : Capstone, 2012
Descript xv, 170 p. : ill. ; 21 cm


"Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook. Building a loyal community who will keep coming back and buying from you. How to offer superb customer service to your social media consumers. Developing new product especially for this new environment. Measuring your ROI"-- Provided by publisher


Welcome to social commerce -- Diving in -- Getting new customers in the social media age -- Subtle selling -- Customers and beyond - The Different communities you can talk to -- Building a community -- New product development and customer service -- Marketing communications -- Show me the money - Measuring ROI

Electronic commerce -- Social aspects Internet marketing -- Social aspects Customer clubs Cooperative societies Consumer cooperatives Online social networks Social media

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