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TitleThe library marketing toolkit
Author Ned Potter
Imprint London : Facet, 2012
Descript xxii, 218 p. : ill. ; 24 cm

SUMMARY

This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries


CONTENT

Seven key concepts for marketing libraries -- Strategic marketing -- The library brand -- Marketing and the library building -- An introduction to online marketing -- Marketing with social media -- Marketing with new technologies -- Marketing and people -- Internal marketing -- Library advocacy as marketing -- Marketing special collections and archives -- A final word on marketing libraries


Libraries -- Marketing Branding (Marketing) -- Libraries Libraries -- Public relations Advertising -- Libraries

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Central Library (4th Floor)021.7 P868LCHECK SHELVES

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