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TitleThe library marketing toolkit
Author Ned Potter
Imprint London : Facet, 2012
Descript xxii, 218 p. : ill. ; 24 cm


This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries


Seven key concepts for marketing libraries -- Strategic marketing -- The library brand -- Marketing and the library building -- An introduction to online marketing -- Marketing with social media -- Marketing with new technologies -- Marketing and people -- Internal marketing -- Library advocacy as marketing -- Marketing special collections and archives -- A final word on marketing libraries

Libraries -- Marketing Branding (Marketing) -- Libraries Libraries -- Public relations Advertising -- Libraries

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