Author	Potter, Ned, 1980-
Title	The library marketing toolkit / Ned Potter
Imprint	London : Facet, 2012
Descript	xxii, 218 p. : ill. ; 24 cm

This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries

Seven key concepts for marketing libraries -- Strategic marketing -- The library brand -- Marketing and the library building -- An introduction to online marketing -- Marketing with social media -- Marketing with new technologies -- Marketing and people -- Internal marketing -- Library advocacy as marketing -- Marketing special collections and archives -- A final word on marketing libraries

1. Libraries -- Marketing
2. Branding (Marketing) -- Libraries
3. Libraries -- Public relations
4. Advertising -- Libraries

LOCATION	CALL#	STATUS
Central Library (4th Floor)	021.7 P868L	CHECK SHELVES