Idea stormers : how to lead and inspire creative breakthroughs / Bryan W. Mattimore
Imprint
San Francisco : Jossey-Bass, 2012
Descript
x, 244 p. ; 24 cm
CONTENT
A map of the creative mind : embracing seven creative thinking mind-sets -- Beyond brainstorming : understanding individual and group ideation tool kit : the seven all-time greatest ideation techniques -- Innovation overview : strategies and tools of a successful innovation process -- Idea meets world : navigating the road from good idea to successful innovation -- Thinking like a facilitating leader I : the who, where, and how of planning and leading group ideation sessions -- Thinking like a facilitating leader II : new product ideation session design -- Thinking like a facilitating leader III : five strategies for inventing ideation and innovation processes